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A volume of key writings on the Buddha, collected from a variety of languages and traditions While Buddhism has no central text comparable to the Bible or Koran, there is a powerful body of scripture from across Asia that encompasses the dharma, or the teachings of the Buddha. In this rich anthology, eminent scholar Donald S. Lopez, Jr. brings together works from a broad historical and geographical range, and from such languages as Pali, Sanskrit, Tibetan, Chinese, and Japanese. There are tales of the Buddha's past lives, a discussion of qualities and qualifications for a monk, and an exploration of the many meanings of enlightenment. Together they provide a vivid picture of the Buddha and of the vast and profound nature of the Buddhist tradition. For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust theseries to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-datetranslations by award-winning translators."

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software--from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. "Hacking Marketing" will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for "any" business in Buddhist Scriptures download PDF a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, "Hacking Marketing" will expand your mental models for how to lead marketing in a digital world where everything--including marketing--flows with the speed and adaptability of software.

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Author: Edward Conze
Number of Pages: 256 pages
Published Date: 01 Oct 1969
Publisher: Penguin Books Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780140440881
Download Link: Click Here
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